Novus Loyalty IPO: Novus Loyalty has hit the market with its new book build IPO of ₹ 60.15 crore. Under this issue, the company is issuing fresh shares worth ₹ 48.18 crore, while ‘Offer for Sale’ worth ₹ 11.97 crore is included. This IPO has opened for subscription for investors from 17 March 2026 and bidding can be done till 20 March 2026. The listing of the company’s shares will be on the BSE SME platform, the tentative date of which has been fixed as March 25, 2026. The allotment process is expected to be completed by March 23, making it an active investment opportunity in a short period of time.
Novus Loyalty IPO Overview
If we look at the specifics of the investment, the company has set its price band at ₹139 to ₹146 per share. The minimum lot size for retail investors is 1,000 shares, but as per the upper price band, an individual investor will have to invest at least ₹2,92,000 (2,000 shares). At the same time, a minimum limit of 3 lots has been kept for HNI category. The entire issue is being managed by Smart Horizon Capital Advisors Pvt. Ltd., while Kfin Technologies is its official registrar. To maintain liquidity in the market, Shreni Shares Ltd is playing the role of market maker.
| Details | Descriptions |
|---|---|
| IPO Date | 17 to 20 Mar, 2026 |
| Listing Date | Wed, Mar 25, 2026 |
| Face Value | ₹10 per share |
| Issue Price Band | ₹139 to ₹146 |
| Lot Size | 1,000 Shares |
| Sale Type | Fresh Capital-cum-Offer for Sale |
| Total Issue Size | 41,20,000 shares (agg. up to ₹60 Cr) |
| Reserved for Market Maker | 2,30,000 shares (agg. up to ₹3 Cr) |
| Net Offered to Public | 38,90,000 shares (agg. up to ₹57 Cr) |
| Fresh Issue | 30,70,000 shares (agg. up to ₹45 Cr) |
| Offer for Sale | 8,20,000 shares of ₹10 (agg. up to ₹12 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Share Holding Pre Issue | 1,22,50,200 shares |
| Share Holding Post Issue | 1,55,50,200 shares |
Novus Loyalty IPO Schedule
| Details | Description |
|---|---|
| IPO Open Date | Tue, Mar 17, 2026 |
| IPO Close Date | Fri, Mar 20, 2026 |
| Tentative Allotment | Mon, Mar 23, 2026 |
| Initiation of Refunds | Tue, Mar 24, 2026 |
| Credit of Shares to Demat | Tue, Mar 24, 2026 |
| Tentative Listing Date | Wed, Mar 25, 2026 |
Novus Loyalty IPO Lot Size Details
| Application | Lots | Shares | Amount |
|---|---|---|---|
| Individual investors (Retail) (Min) | 2 | 2,000 | ₹2,92,000 |
| Individual investors (Retail) (Max) | 2 | 2,000 | ₹2,92,000 |
| HNI (Min) | 3 | 3,000 | ₹4,38,000 |
| S-HNI (Max) | 6 | 6,000 | ₹8,76,000 |
| B-HNI (Min) | 7 | 7,000 | ₹10,22,000 |
Novus Loyalty IPO Allocation
| Investor Category | Shares Offered |
|---|---|
| Market Maker Shares Offered | 2,30,000 (5.58%) |
| QIB Shares Offered | 19,40,000 (47.09%) |
| − Anchor Investor Shares Offered | 11,30,000 (27.43%) |
| − QIB (Ex. Anchor) Shares Offered | 8,10,000 (19.66%) |
| NII (HNI) Shares Offered | 5,86,000 (14.22%) |
| − bNII > ₹10L | 3,91,000 (9.49%) |
| − sNII < ₹10L | 1,95,000 (4.73%) |
| Retail Shares Offered | 13,64,000 (33.11%) |
| Total Shares Offered | 41,20,000 (100.00%) |
Overview of Novus Loyalty
Established in the year 2011, Novus Loyalty is a leading technology driven company, providing customized loyalty and rewards solutions for various sectors such as Fintech, e-commerce, banking, FMCG and real estate. The main objective of the company is to provide businesses with a platform equipped with the latest technology that can improve customer engagement. The biggest feature of their platform is its flexible functionality, which can be easily integrated with existing systems, mobile apps or physical stores. It offers customers diverse options like point-based rewards, cashback system and digital vouchers, making the shopping experience much smoother.
This technologically capable company offers two major models to its clients such as On-premises and SaaS (Software-as-a-Service). While the ‘On-Premises’ model is suitable for larger businesses that need control over private servers for data security, the ‘SaaS’ model is best for companies that want to expand rapidly. Additionally, Novus Loyalty also uses AI-powered analytics, which helps businesses make better decisions based on data.
The company has a strong market hold In India, it is active in major states like Delhi, Maharashtra & Karnataka, while globally it is offering its services in countries like USA, UAE and Australia. With a team of over 50 skilled professionals as of January 2026, the company remains a strong competitor in the sector due to its expert promoters and international quality certification.
Competitive Strengths:
- Diverse Industry Services: Solutions for every sector from fintech to retail.
- Hybrid model: On-premises for security and cloud-based SaaS option for scalability.
- Global presence: Successful operations in India as well as international markets.
- Experienced Leadership: Experienced management team and commitment to quality.
Company Financials
Novus Loyalty Financial Information (Restated Standalone)
| Period Ended | 30 Sep 2025 | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets | 21.83 | 14.81 | 12.36 | 13.38 |
| Total Income | 71.43 | 104.63 | 73.61 | 59.61 |
| Profit After Tax | 5.80 | 3.58 | 2.96 | 0.55 |
| EBITDA | 7.79 | 5.69 | 4.82 | 2.27 |
| Net Worth | 18.89 | 13.09 | 9.50 | 6.54 |
| Reserves and Surplus | 6.64 | 13.08 | 9.49 | 6.53 |
| Total Borrowing | – | – | 0.82 | 3.53 |
Key Performance Indicator (KPI)
The market cap. of Novus Loyalty IPO is ₹227.03 Crores.
KPI as of Mon, Sep 30, 2025, & Mar 31, 2025
| KPI | Sep 30, 2025 | Mar 31, 2025 |
|---|---|---|
| ROE | 36.30% | 31.74% |
| ROCE | 40.64% | 40.40% |
| Debt/Equity | – | – |
| RoNW | 30.73% | 27.39% |
| PAT Margin | 8.13% | 3.43% |
| EBITDA Margin | 10.91% | 5.44% |
| Price to Book Value | 9.47 | 13.67 |
| Pre IPO | Post IPO | |
|---|---|---|
| EPS Rs | 2.93 | 7.47 |
| P/E (x) | 49.89 | 19.56 |
| Promoter Holding | 95.62% | – |
Novus Loyalty IPO Objectives
| Objects of the Issue | Expected Amount (₹ in cr.) |
|---|---|
| Business Development and Marketing Activities including manpower hiring | 9.62 |
| Funding of Capital expenditure for manufacturing of equipments for Rental purpose. | 13.00 |
| General corporate purposes | |
| Total | 22.62 |
Novus Loyalty IPO Contact Details
- Novus Loyalty Ltd.
- 727, Udyog Vihar Phase V
- Industrial Complex Dundahera,
- Gurgaon, Haryana, 122016
- 9717154514
- investor@novusloyalty.com
- Website: https://www.novus-loyalty.com
Novus Loyalty IPO Registrar
Kfin Technologies Ltd.
| Details | Descriptions |
|---|---|
| Phone: | 04067162222, 04079611000 |
| Email: | novus.ipo@kfintech.com |
| Website: | https://ipostatus.kfintech.com/ |
Novus Loyalty IPO FAQs
When Novus Loyalty IPO become available?
The IPO will open on Tue, Mar 17, 2026.
What is the minimum lot size for the Novus Loyalty IPO?
The minimum lot size is 1,000 shares.
When will the shares for the Novus Loyalty IPO be allotted?
The allotment is expected to be finalized on Mon, Mar 23, 2026.
What is the expected listing date for the Novus Loyalty IPO?
The tentative listing date is Wed, Mar 25, 2026.
How can I apply for the Novus Loyalty IPO?
You can apply online through your bank or a broker using either the UPI or ASBA payment methods.
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